![]() Profile cover photos: 1584 x 396 pixels (recommended)īlog post link images: 1200 x 627 pixels (recommended) Video thumbnails: 1280 x 720 pixels TikTok Website card image ads: 800 x 418 or 800 x 800 pixelsĪpp card image ads: 800 x 418 or 800 x 800 pixelsĬarousel ads: 800 x 418 or 800 x 800 pixelsĭirect message card ads: 800 x 418 pixelsĬonversation card ads: 800 x 418 pixels YouTube Single and multi-image tweet ads: 600 x 335 pixels In-stream photos: 1600 x 1900 pixels (recommended) Messenger stories ads: 1080 x 1080 pixels Instagram Timeline photos and posts: 1200 x 630 (recommended)įacebook stories: 1080 x 1920 (recommended) FacebookĬover photos: 851 x 312 pixels (recommended) Otherwise it’s kind of like trying to fit an oval peg into a round hole: it sort of fits, but not really. Unfortunately, even though the image sizes are similar, you should create separate images for each social media platform you use. And they all have relatively similar user interfaces. This is mainly because social media platforms set their image size specifications based on what fits best in their user interface. But image specs are relatively consistent across all the social media platforms. Image size specs for social mediaĮach social media platform has its own image specifications. It’s common for screenshots to get badly distorted if they’re not sized properly for social media. Screenshots are frequently very large or have strange proportions. It’s especially important to get the image dimensions adjusted if you use screenshots to show a software product. These specifications ensure that your image doesn’t need to be resized too much to display properly in social media apps. That’s why each social media platform has image size specifications. It’s even worse if it must be enlarged a whole lot. It’s not great if your image has to be made several hundred times smaller. An image can end up looking strange if it has to be resized too much. Where things get tricky is that images often automatically get resized to fit the display you’re looking at. The dimensions are the literal size of an image. Image dimensions are simpler than image resolution. This gives you good image quality with fast enough load times for social media. In most cases, it’s best to set your image resolution at 72 pixels per inch or 2.8 pixels per millimeter. High end cameras usually produce images with a higher resolution, while less professional equipment like smartphone cameras often produces images that have an appropriate resolution for social media. It depends on the camera you used to take the photos. You may not need to change your image resolution at all. The goal of changing the resolution of your product photos is to achieve the right balance of image quality and load time. Long story short: images with a higher resolution take longer to load but they look better. However, more pixels also means the image will be clearer and sharper. The more pixels there are in an image, the more data must be loaded to display that image. Image resolution is what directly impacts image size and loading times. Resolution is measured in pixels-per-square inch or pixels-per-square millimeter. ![]() The resolution of an image is the number of pixels per area of space. However, image resolution and image dimensions are disconnected and must be adjusted separately. Product photos also need to load very quickly so people don’t scroll away before your images even show up on their screens. You need to get these two properties right because your product photos need to fit on people’s screens, both mobile and desktop. There are actually two aspects to creating product photos for social media: image resolution and image dimensions. ![]()
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